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Spam Complaints Can Be Your Friend

Wednesday, 14 June 2017 by
You mass email, what you think, will be widely accepted by your recipients, only to receive one complaint after another, all shouting SPAM! It makes you wonder why they subscribed in the first place, and why they don’t just unsubscribe instead of making you feel like you’re sending out a malicious scam.   Don’t Fight
In terms of acquisition and conversions, email is significant. It’s rarely what converts a visitor to a lead or customer, but it’s usually what guides prospects through the buying process. By law, one can’t mass-email a list of prospects who haven’t elected to receive emails from you. Their original conversion, or when they provided you

The Blacklists

Sunday, 21 May 2017 by
Questions about blacklists are not uncommon at Citirex, which is why we want you to be aware of a few things before you start to worry. Finding out that you are blacklisted sounds downright intimidating, but the problem is probably not as bad as you think. Keep in mind that some blacklists are more useful,
What is IP Warm-up? IP warming can be defined as the methodical process of adding email campaigns by volume week after week to a new IP address to create a positive reputation with the recipients’ Internet Service Providers. Internet Service Providers or ISPs treat all emails from new IP addresses with suspicion until some form
Risk Tolerance CISOs today face a new challenge in the way they must protect information assets for their particular organization. The primary reason for this is because information is now stored digitally, which creates vulnerabilities that can lead to devastating consequences. In addition to a possible security breach, CISOs must also remain in compliance with
Google has created new AdWord attribution models that are designed to be more efficient at tracking conversion points. According to Google, an attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch-points (clicks) in conversion paths. Last-click attribution: the old model “Last-click” attribution had
Customers today know what they want and how to find it. That’s why you have to look deeper than the obvious means to target your customers: social media, paid search, adwords, expert services…In the digital marketplace it is important to focus on the human element that has been lost and try to reconnect with your
  To put it simply, there’s way to much information on the internet. This abundance of information directly impacts your web presence and the only way to solve that problem is by making your presence stronger. If your web presence is weak it should be fairly obvious because your business may be suffering. The good
If you own a business that offers a service you will face a bad a review from time to time. You can’t please everyone, that is just a fact of life! Whether the review is fair or inaccurate, it doesn’t really matter. What matters is how you deal with the complaint and turn a negative