It’s no secret that email marketing is a very powerful tool for driving sales and maintaining a loyal customer base. Having an email list is the backbone of many businesses because it allows them to tap into existing customers and also build a list for prospects too. What a surprising number of people are doing,
Most email marketers aren’t seeing the ROI they deserve for one reason – they’re operating under some dangerous misinformation about phone calls. When email marketers shy away from encouraging their audience to connect over the phone they miss out on serious bottom-line benefits including: Increased engagement, especially from mobile users Better personalization and segmentation from call