Lead generation,
performance-priced.
Citirex is a Los Angeles based performance marketing agency generating high-intent leads, live calls and hot transfers across the eight largest insurance and home-services verticals in the United States — built for carriers, agencies and contractors who buy on bind, not on volume.
Verticals
Eight verticals. One partner.
We don't aggregate other people's leads. We own the funnels, the data and the calls — across the largest performance marketing verticals in the U.S.
Auto Insurance
High-intent drivers, ready to switch.
Home Insurance
Homeowners shopping policy at the right moment.
Life Insurance
Buyers researching coverage for the people they love.
Health Insurance
Under-65 shoppers in and out of open enrollment.
Medicare
T65 and aging-in beneficiaries, on a schedule.
Final Expense
Seniors planning ahead for the people they leave behind.
Solar
Homeowners ready to own their power bill.
Home Services
Project-ready homeowners across every trade.
Why Citirex
Built for partners who measure bind rate, not lead count.
01
Owned-and-operated
We build, run and optimize our own funnels — not aggregate someone else's exhaust. Quality is engineered upstream.
02
Appetite-matched
Carrier and contractor underwriting rules drive what we deliver. You stop paying for records you can't write.
03
Compliant by design
TCPA, CCPA, GLBA, CMS Ch. 3 — consent records, retention and audit trails baked into every lead.
04
Performance-priced
Data, posted leads, live calls, hot transfers and appointment-set — priced to your KPI, not ours.
By the numbers
Volume at scale, with the quality to match.
Field notes
“Citirex replaced four media vendors in our first quarter. Their funnels close — and their team treats our growth like it's theirs.”
Margaret Chen
Chief Growth Officer · National P&C Carrier
Editorial
We treat your acquisition like a portfolio, not a line item.
Every vertical we run is built with a dedicated media buyer, compliance reviewer, and analytics lead. We weight your spend against your appetite — not against a vendor's inventory — and re-balance weekly based on what's actually binding.