About Citirex
An LA agency that buys media like operators — because we are.
Our story
We started Citirex in a Downtown LA loft in 2008 with one belief: lead generation should be engineered, not negotiated.
Fifteen years later, we run owned-and-operated funnels across eight of the largest performance marketing verticals in the U.S. Our partners include national carriers, insurance IMOs, top-10 solar installers and regional home-services contractors. We don't aggregate. We don't broker. We build the demand — and stand behind it.
Talk to the team →Operating principles
01
Own the funnel
We build and run our own properties. No daisy-chained brokers, no recycled inventory, no surprises.
02
Treat compliance as design
Consent, retention and auditability are wireframed before a single line of copy is written.
03
Price to bind
Volume without a bind rate is noise. Every campaign we run is benchmarked to your back-end.
04
Move like an investor
We re-balance your spend weekly. If a vertical is underperforming, we move the budget — not just the dashboard.
Timeline
Fifteen years, one playbook.
- 2008Founded in Los Angeles as a direct response agency.
- 2012Launched our first owned-and-operated insurance brand.
- 2016Reached 1M annual leads delivered.
- 2019Compliance & TCPA platform built in-house.
- 2022Expanded into Solar and Home Services verticals.
- Today8.2M+ annual leads across eight verticals nationwide.
Built in Los Angeles