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Notes from inside the funnel.

Stop buying leads. Start buying bind rate.

Featured · Strategy

Stop buying leads. Start buying bind rate.

Volume is a vanity metric. The only number that matters to a carrier is what closes — and most agencies are still selling the wrong KPI.

Margaret Chen · Nov 12, 2026 · 6 min read

All posts

TCPA in 2026: what actually changed, and what it means for buyers.

Compliance

TCPA in 2026: what actually changed, and what it means for buyers.

A practical breakdown of the one-to-one consent rule, what survives, and how it reshapes lead resale economics.

Oct 28, 2026 · 8 min read

Live transfers vs. appointment-set: when each one actually wins.

Playbook

Live transfers vs. appointment-set: when each one actually wins.

Two formats, two completely different sales orgs. A field guide for which to buy when.

Oct 5, 2026 · 5 min read