Blog & News

5 Mistakes You May Be Making With Your Marketing Emails

Tuesday, 13 December 2016 by Citirex

It’s no secret that email marketing is a very powerful tool for driving sales and maintaining a loyal customer base. Having an email list is the backbone of many businesses because it allows them to tap into existing customers and also build a list for prospects too. What a surprising number of people are doing,

Published in Email Marketing

No Comments

Have You Gone Mobile?

Wednesday, 23 November 2016 by Citirex

With the incredible rise of the use of mobile devices, it’s no wonder that they have overtaken desktops as the most preferred method for using the Internet. That’s right, mobile devices such as smartphones and tablets now account for 51.2% of all the Internet traffic worldwide. With over 2.6 billion smartphone users globally and the

Published in Internet Marketing, Mobile

No Comments

Understanding IP Reputation by Sender Score

Wednesday, 26 October 2016 by Citirex

Similar to a credit score, your sender score is a number score for your IP address. It is IP address’ reputation based on its messaging activity. The numerical score is from a range of 1-100. The lower the score is, the worse the IP address’ reputation is and vice versa. You can check out your

Published in Email Marketing, Internet Marketing

No Comments

Email Authentication Explained

Friday, 14 October 2016 by Citirex

The public in general tend to believe that email authentication is difficult subject. There is a mixture of acronyms and initialisms. There are often random links to technologies that are clear only for professionals. For sure, there are some main concepts which are not rocket science and most everyone can get them. Email authentication has

Published in Email Marketing, Internet Marketing, Online Lead Generation, Technology

No Comments

QUESTIONS?

OFFICE HOURS

CITIREX

THE PASSION FOR WRITING

ALTERNATIVELY

5 Mistakes You May Be Making With Your Marketing Emails

Have You Gone Mobile?

Understanding IP Reputation by Sender Score

Email Authentication Explained