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What is CAN-SPAM

Sunday, 09 October 2016 by
There is an act in place which was legislated in order to control spam e-mail. This act is known as the “Controlling the Assault of Non-Solicited Pornography and Marketing Act”, or CAN-SPAM. It was instilled in January 2004, but there are many organizations which are still unclear on how this act affects them. The act

Email Marketing for Political Campaigns

Saturday, 08 October 2016 by
The contents of the political e-mail campaign might be different than regular marketing e-mails, but the rules stay the same. How the organization-to-person relationship extends is critical and even more so in a political environment. The reason for this is because political campaigns have a narrow window through which to contact potential donors and raise
Email, in its early days, was like the Wild West. Almost anything happened. Fortunately, the CAN-SPAM Act became law in 2004 to cut down on misleading emails. Since then, email recipients are usually required to opt-in twice, can unsubscribe from lists easily, and receive far fewer emails with deceiving subject lines. Do you know what CAN-SPAM
When an email finally hits the inbox, it has a tall order to fill. Studies report than an average person is served approximately 3,000-20,000 marketing messages a day (whether they see them or not). Of course, it’s impossible for anyone to process that much exposure. The average number of “ads-only” messages that make an impression per

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