With the incredible rise of the use of mobile devices, it’s no wonder that they have overtaken desktops as the most preferred method for using the Internet. That’s right, mobile devices such as smartphones and tablets now account for 51.2% of all the Internet traffic worldwide. With over 2.6 billion smartphone users globally and the
The online form was once revered as the ultimate tool in lead generation. For years marketers have tried every trick in the book to just get people to fill out a (freaking!) lead form. Try an enticing giveaway: been there. Reduce form fields to the bare minimum: done that. Optimize your landing pages to death: