01
The brief
An MA FMO needed a year-round T65 pipeline that wouldn't collapse outside of AEP — and that would survive a CMS audit on day one.
02
What we built
PTC-compliant creative reviewed against CMS Ch. 3, paired with birthday-trigger campaigns running 8 months out from eligibility. Every lead carried SOA-ready consent and a full audit trail.
03
The result
T65 enrollments rose 42% YoY in OEP, with a 98% SOA audit pass rate. The FMO retired two field marketing organizations within the first contract year.