01
The brief
A regional roofer had four crews idling between storm cycles and no consistent way to fill the calendar in non-event months.
02
What we built
ZIP-level geo-fenced creative, project-type qualifiers, and appointment-set delivery routed to the nearest crew — all under 2 miles average crew-to-lead distance.
03
The result
Booked-appointment rate hit 70%. Four crews fully booked across the off-season without growing field headcount. Customer LTV up 22%.