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What is CAN-SPAM

Sunday, 09 October 2016 by Citirex

There is an act in place which was legislated in order to control spam e-mail. This act is known as the “Controlling the Assault of Non-Solicited Pornography and Marketing Act”, or CAN-SPAM. It was instilled in January 2004, but there are many organizations which are still unclear on how this act affects them. The act

Published in Email Marketing, Internet Marketing

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Email Marketing for Political Campaigns

Saturday, 08 October 2016 by Citirex

The contents of the political e-mail campaign might be different than regular marketing e-mails, but the rules stay the same. How the organization-to-person relationship extends is critical and even more so in a political environment. The reason for this is because political campaigns have a narrow window through which to contact potential donors and raise

Published in Email Marketing

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What Nonprofits Must Do to Comply CAN-SPAM

Monday, 03 October 2016 by Citirex

Email, in its early days, was like the Wild West. Almost anything happened. Fortunately, the CAN-SPAM Act became law in 2004 to cut down on misleading emails. Since then, email recipients are usually required to opt-in twice, can unsubscribe from lists easily, and receive far fewer emails with deceiving subject lines. Do you know what CAN-SPAM

Published in Email Marketing, Nonprofit Organization Internet Marketing

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15 Email Subject Lines That Increase Open Rates

Monday, 19 September 2016 by Citirex

When an email finally hits the inbox, it has a tall order to fill. Studies report than an average person is served approximately 3,000-20,000 marketing messages a day (whether they see them or not). Of course, it’s impossible for anyone to process that much exposure. The average number of “ads-only” messages that make an impression per

Published in Email Marketing, Internet Marketing, Online Lead Generation

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What is CAN-SPAM

Email Marketing for Political Campaigns

What Nonprofits Must Do to Comply CAN-SPAM

15 Email Subject Lines That Increase Open Rates