Risk Tolerance CISOs today face a new challenge in the way they must protect information assets for their particular organization. The primary reason for this is because information is now stored digitally, which creates vulnerabilities that can lead to devastating consequences. In addition to a possible security breach, CISOs must also remain in compliance with
Google has created new AdWord attribution models that are designed to be more efficient at tracking conversion points. According to Google, an attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch-points (clicks) in conversion paths. Last-click attribution: the old model “Last-click” attribution had
Customers today know what they want and how to find it. That’s why you have to look deeper than the obvious means to target your customers: social media, paid search, adwords, expert services…In the digital marketplace it is important to focus on the human element that has been lost and try to reconnect with your
To put it simply, there’s way to much information on the internet. This abundance of information directly impacts your web presence and the only way to solve that problem is by making your presence stronger. If your web presence is weak it should be fairly obvious because your business may be suffering. The good
