There is an act in place which was legislated in order to control spam e-mail. This act is known as the “Controlling the Assault of Non-Solicited Pornography and Marketing Act”, or CAN-SPAM. It was instilled in January 2004, but there are many organizations which are still unclear on how this act affects them. The act
The contents of the political e-mail campaign might be different than regular marketing e-mails, but the rules stay the same. How the organization-to-person relationship extends is critical and even more so in a political environment. The reason for this is because political campaigns have a narrow window through which to contact potential donors and raise
Email, in its early days, was like the Wild West. Almost anything happened. Fortunately, the CAN-SPAM Act became law in 2004 to cut down on misleading emails. Since then, email recipients are usually required to opt-in twice, can unsubscribe from lists easily, and receive far fewer emails with deceiving subject lines. Do you know what CAN-SPAM
When an email finally hits the inbox, it has a tall order to fill. Studies report than an average person is served approximately 3,000-20,000 marketing messages a day (whether they see them or not). Of course, it’s impossible for anyone to process that much exposure. The average number of “ads-only” messages that make an impression per
Most email marketers aren’t seeing the ROI they deserve for one reason – they’re operating under some dangerous misinformation about phone calls. When email marketers shy away from encouraging their audience to connect over the phone they miss out on serious bottom-line benefits including: Increased engagement, especially from mobile users Better personalization and segmentation from call
Email marketing isn’t getting any easier. The rise of mobile has forced marketers to rethink tried-and-true strategies in order to effectively connect with mobile users who have a different set of needs and expectations than their desktop counterparts. If you’re scrambling to find the cure to declining open rates and falling email ROI, here are 15 stats
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