Google has created new AdWord attribution models that are designed to be more efficient at tracking conversion points. According to Google, an attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch-points (clicks) in conversion paths. Last-click attribution: the old model “Last-click” attribution had
Customers today know what they want and how to find it. That’s why you have to look deeper than the obvious means to target your customers: social media, paid search, adwords, expert services…In the digital marketplace it is important to focus on the human element that has been lost and try to reconnect with your
Maximizing growth and increasing profits, does that sound familiar to you? If you are in the home improvement industry it is crucial for you to understand how the process of generating leads, if done right, can generate a continuous flow potential customers. With so much information on the internet you are basically dust in the
To put it simply, there’s way to much information on the internet. This abundance of information directly impacts your web presence and the only way to solve that problem is by making your presence stronger. If your web presence is weak it should be fairly obvious because your business may be suffering. The good
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