The public in general tend to believe that email authentication is difficult subject. There is a mixture of acronyms and initialisms. There are often random links to technologies that are clear only for professionals. For sure, there are some main concepts which are not rocket science and most everyone can get them. Email authentication has
There is an act in place which was legislated in order to control spam e-mail. This act is known as the “Controlling the Assault of Non-Solicited Pornography and Marketing Act”, or CAN-SPAM. It was instilled in January 2004, but there are many organizations which are still unclear on how this act affects them. The act
The contents of the political e-mail campaign might be different than regular marketing e-mails, but the rules stay the same. How the organization-to-person relationship extends is critical and even more so in a political environment. The reason for this is because political campaigns have a narrow window through which to contact potential donors and raise
Email, in its early days, was like the Wild West. Almost anything happened. Fortunately, the CAN-SPAM Act became law in 2004 to cut down on misleading emails. Since then, email recipients are usually required to opt-in twice, can unsubscribe from lists easily, and receive far fewer emails with deceiving subject lines. Do you know what CAN-SPAM
When an email finally hits the inbox, it has a tall order to fill. Studies report than an average person is served approximately 3,000-20,000 marketing messages a day (whether they see them or not). Of course, it’s impossible for anyone to process that much exposure. The average number of “ads-only” messages that make an impression per
Most email marketers aren’t seeing the ROI they deserve for one reason – they’re operating under some dangerous misinformation about phone calls. When email marketers shy away from encouraging their audience to connect over the phone they miss out on serious bottom-line benefits including: Increased engagement, especially from mobile users Better personalization and segmentation from call
Email marketing isn’t getting any easier. The rise of mobile has forced marketers to rethink tried-and-true strategies in order to effectively connect with mobile users who have a different set of needs and expectations than their desktop counterparts. If you’re scrambling to find the cure to declining open rates and falling email ROI, here are 15 stats
The team at Google AdWords has been hard at work rolling out some major updates that will help transform paid search. Here are four big AdWords updates we all need to get ready for: 1. Click to SMS AdWords’ click-to-call extension has been available for some time, but Google is rumored to be testing new
Risk Tolerance CISOs today face a new challenge in the way they must protect information assets for their particular organization. The primary reason for this is because information is now stored digitally, which creates vulnerabilities that can lead to devastating consequences. In addition to a possible security breach, CISOs must also remain in compliance with