The U.S. Senate recently voted 50-48 to nullify the Federal Communications Commission (FCC) privacy rules that were implemented during the Obama presidency, on March 23, 2017. The rules had been put in place to limit how broadband providers/carriers could use customer data. The new privacy rules contrasted with the existing privacy guidelines of the Federal Trade
Email marketing is the lifeblood of many businesses and an experimental procedure for others. Regardless of where you fall into the spectrum, you could still be making some crucial email marketing mistakes that may be costing you subscribers, leads, and sales. One of the most crucial mistakes that email marketers make is in regards to
With the incredible rise of the use of mobile devices, it’s no wonder that they have overtaken desktops as the most preferred method for using the Internet. That’s right, mobile devices such as smartphones and tablets now account for 51.2% of all the Internet traffic worldwide. With over 2.6 billion smartphone users globally and the
The public in general tend to believe that email authentication is difficult subject. There is a mixture of acronyms and initialisms. There are often random links to technologies that are clear only for professionals. For sure, there are some main concepts which are not rocket science and most everyone can get them. Email authentication has
There is an act in place which was legislated in order to control spam e-mail. This act is known as the “Controlling the Assault of Non-Solicited Pornography and Marketing Act”, or CAN-SPAM. It was instilled in January 2004, but there are many organizations which are still unclear on how this act affects them. The act
When an email finally hits the inbox, it has a tall order to fill. Studies report than an average person is served approximately 3,000-20,000 marketing messages a day (whether they see them or not). Of course, it’s impossible for anyone to process that much exposure. The average number of “ads-only” messages that make an impression per
Email marketing isn’t getting any easier. The rise of mobile has forced marketers to rethink tried-and-true strategies in order to effectively connect with mobile users who have a different set of needs and expectations than their desktop counterparts. If you’re scrambling to find the cure to declining open rates and falling email ROI, here are 15 stats
The team at Google AdWords has been hard at work rolling out some major updates that will help transform paid search. Here are four big AdWords updates we all need to get ready for: 1. Click to SMS AdWords’ click-to-call extension has been available for some time, but Google is rumored to be testing new
Risk Tolerance CISOs today face a new challenge in the way they must protect information assets for their particular organization. The primary reason for this is because information is now stored digitally, which creates vulnerabilities that can lead to devastating consequences. In addition to a possible security breach, CISOs must also remain in compliance with
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