Google has created new AdWord attribution models that are designed to be more efficient at tracking conversion points. According to Google, an attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch-points (clicks) in conversion paths. Last-click attribution: the old model “Last-click” attribution had
Customers today know what they want and how to find it. That’s why you have to look deeper than the obvious means to target your customers: social media, paid search, adwords, expert services…In the digital marketplace it is important to focus on the human element that has been lost and try to reconnect with your
DO YOU HAVE MONEY TO BURN? In 2013 The U.S. Department of Health and Human Services (HHS) added the Omnibus Rule to strengthen the privacy and security protections for health information established under the Health Insurance Portability and Accountability Act of 1996 (HIPAA). This new rule was designed to add more security measures to the
Maximizing growth and increasing profits, does that sound familiar to you? If you are in the home improvement industry it is crucial for you to understand how the process of generating leads, if done right, can generate a continuous flow potential customers. With so much information on the internet you are basically dust in the
To put it simply, there’s way to much information on the internet. This abundance of information directly impacts your web presence and the only way to solve that problem is by making your presence stronger. If your web presence is weak it should be fairly obvious because your business may be suffering. The good
As we already know we have an abundance of information at the tips of our fingers thanks to the internet. What separates you from the others in your industry, specifically, healthcare? I’ll tell you…it’s the strategy in which you have chosen to implement your digital marketing. Many healthcare industries are slow to gravitate to newer
The online form was once revered as the ultimate tool in lead generation. For years marketers have tried every trick in the book to just get people to fill out a (freaking!) lead form. Try an enticing giveaway: been there. Reduce form fields to the bare minimum: done that. Optimize your landing pages to death: