What is IP Warm-up? IP warming can be defined as the methodical process of adding email campaigns by volume week after week to a new IP address to create a positive reputation with the recipients’ Internet Service Providers. Internet Service Providers or ISPs treat all emails from new IP addresses with suspicion until some form
The public in general tend to believe that email authentication is difficult subject. There is a mixture of acronyms and initialisms. There are often random links to technologies that are clear only for professionals. For sure, there are some main concepts which are not rocket science and most everyone can get them. Email authentication has
Most email marketers aren’t seeing the ROI they deserve for one reason – they’re operating under some dangerous misinformation about phone calls. When email marketers shy away from encouraging their audience to connect over the phone they miss out on serious bottom-line benefits including: Increased engagement, especially from mobile users Better personalization and segmentation from call
The team at Google AdWords has been hard at work rolling out some major updates that will help transform paid search. Here are four big AdWords updates we all need to get ready for: 1. Click to SMS AdWords’ click-to-call extension has been available for some time, but Google is rumored to be testing new
Google has created new AdWord attribution models that are designed to be more efficient at tracking conversion points. According to Google, an attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch-points (clicks) in conversion paths. Last-click attribution: the old model “Last-click” attribution had
Customers today know what they want and how to find it. That’s why you have to look deeper than the obvious means to target your customers: social media, paid search, adwords, expert services…In the digital marketplace it is important to focus on the human element that has been lost and try to reconnect with your
Maximizing growth and increasing profits, does that sound familiar to you? If you are in the home improvement industry it is crucial for you to understand how the process of generating leads, if done right, can generate a continuous flow potential customers. With so much information on the internet you are basically dust in the
As we already know we have an abundance of information at the tips of our fingers thanks to the internet. What separates you from the others in your industry, specifically, healthcare? I’ll tell you…it’s the strategy in which you have chosen to implement your digital marketing. Many healthcare industries are slow to gravitate to newer