Spam Complaints Can Be Your Friend
Wednesday, 14 June 2017
You mass email, what you think, will be widely accepted by your recipients, only to receive one complaint after another, all shouting SPAM! It makes you wonder why they subscribed in the first place, and why they don’t just unsubscribe instead of making you feel like you’re sending out a malicious scam. Don’t Fight
- Published in Email Marketing
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Email in terms of acquisition and conversions
Wednesday, 24 May 2017
In terms of acquisition and conversions, email is significant. It’s rarely what converts a visitor to a lead or customer, but it’s usually what guides prospects through the buying process. By law, one can’t mass-email a list of prospects who haven’t elected to receive emails from you. Their original conversion, or when they provided you
- Published in Email Marketing
The Blacklists
Sunday, 21 May 2017
Questions about blacklists are not uncommon at Citirex, which is why we want you to be aware of a few things before you start to worry. Finding out that you are blacklisted sounds downright intimidating, but the problem is probably not as bad as you think. Keep in mind that some blacklists are more useful,
- Published in Email Marketing
A Look at IP Warm-up And Its Importance
Friday, 14 April 2017
What is IP Warm-up? IP warming can be defined as the methodical process of adding email campaigns by volume week after week to a new IP address to create a positive reputation with the recipients’ Internet Service Providers. Internet Service Providers or ISPs treat all emails from new IP addresses with suspicion until some form
- Published in Email Marketing, Technology